At the most basic level, the .aero domain name enables organizations and individuals to use their own .aero web and email addresses. More importantly, however, it gives aviation and related industries the means to strengthen their overall Internet presence. By drawing Internet attention to the aviation world as a whole, it generates an identity that consumers can recognize as "the place to go for information about all aviation-related services".

Some live examples are: www.las.aero, which ensures visibility to Las Vegas' McCarran International Airport and provides information to its customers. This is quite different from www.las.com, which represents a poster shop, not a major international airport; and www.sata.aero, which helps SATA, the Subsonic Aerodynamic Testing Association, stand out as a worldwide organization for operators of low speed aerodynamic testing facilities--quite different from www.sata.com, which represents the paint industry. To find more examples, click here to look at the .aero case studies on this website.