Registry operator Afilias and .aero registrar Names Beyond welcomed visitors from all sections of the aviation community - from airport authorities to professional aviators. Their presence was part of a broader strategy to raise awareness of the .aero domain with business aircraft operators, pilots and aviation professionals - as well as air sports participants. Names Beyond offered on-the-spot two-year .aero domain name registration for a promotional price of US$ 100.
Every year Oshkosh becomes the place of choice for up to 750,000 people with a passion for flying. It is also the annual convention of the Experimental Aircraft Association - known universally as EAA - whose 170,000 members include 20,000 from over 100 countries in Europe, South America and Africa.
As well as aviation enthusiasts, the event also attracts business jet manufacturers, pilot-training companies, representatives from NASA and the US military, and the inevitable gadget manufacturers.