.aero is an initiative run exclusively by and for the aviation community. As a sponsored domain, .aero can define and implement its own policies designed to safeguard the integrity of the domain.

The management of the domain – as well as resources available from .aero now and in the future – are under the control of the community, rather than one organization.

Not only has the Internet become our medium of choice, but couple this with the growing number of Internet technology innovations and we have to accept that it will play a dominant role in the success of a company's business.

.aero can support your quest for global branding and visibility and through development and application of naming conventions in the aviation, can streamline and simplify the communications with business partners and passengers.

The .aero naming structure is sponsored, operated and maintained by SITA, on a not-for-profit basis, and the policy development process is carried out in consultation with the Dot Aero Council (DAC). The DAC is an advisory body that includes representatives from a number of aviation associations and organizations.